Smitn Bebe creates mommy and daughter twinning moments
Hi, I’m Dahye Lee the founder of smitn bebe. I worked in the fashion industry for over ten years, first at a global women’s brand and then in technical outerwear before I got the biggest promotion of my life to: mommy.
This company is now my second (business) baby. We help moms create fashionable twinning moments with our Mommy & Me outfits, matching sibling sets, and other adorable items that will leave both moms and kids smitten.
We’re a proud female-founded Canadian small business based in Vancouver, Canada.
It all started with a tantrum …
After my daughter turned two, we entered a phase where getting dressed was a daily struggle. My mini-me copied everything I did and loved to match, so I started to coordinate our outfits to make getting dressed more exciting.
I started the hunt for kid’s clothing that was on-trend, comfortable, and made from good quality 100% cotton fabrics. After searching high and low, I soon found there weren’t many options at a reasonable price so I went back to my roots in Seoul, Korea to find something better.
Smitn Bebe is kid-tested and mommy-approved
Our mission is to celebrate the playful spirit of kids. We source stylish and quality items from my homeland Seoul, Korea that are kid-tested and mommy-approved.
Toddler-approved designs: Our pieces are fun with bold colors and vibrant designs. They are lovable items that kids will favor to have in their closets and wear every day.
Hand-me-down quality: Our clothing is intended to be passed from sibling to sibling. We use our experience in the fashion industry to carefully examine the quality of a garment – assessing fabric, sewing, and production quality – to make sure it can withstand daily wear with minimal effort. We want you to throw it in the wash and never think twice about maintenance.
Made for play: Once it passes the quality check, I use my mommy experience to make sure that garments are great for play – comfy, breathable fabrics that let kids be kids.
For every occasion: From cozy sweatsuits for the home to special outfits made for birthday parties and celebrations, we have Mommy & Me outfits for all occasions.